I am astounded at the number of articles that convey the message of digital transformation failing. Some data suggests that up to 80% of transformations are unsuccessful. Now, if I was a leader thinking about digital transformation and conducted some research, I’d likely be scared and forget the idea altogether. This brief article, will articulate what I feel are the core needs of an organization in order to have a successful digital transformation.

Cultural Readiness. For digital transformation, it is important to know the age demographic of your work force. This will help to answer questions such as, is the distribution of your workforce heavy on the Baby Boomers, a mix of multiple generations or mostly Millennial and Gen Z? It will also provide clarity on whether a transformation would be accepted by all. Whatever you conclude will dictate adoption and roll out strategy.

Business Vision Alignment. The outcome of the transformation must align with the vision of your business. Do you have a vision to be the world leader in a particular market place? If yes, does your digital strategy incorporate analytics to support the vision, or are you simply automating actions? Ensure that the results support the vision and allow a real time tactical approach to business growth. Capture market share and knock out the competition when there is alignment between the two.

Data Trust. Traditionally, it is easy to hide behind data that is inaccurate, late and foggy. We sometimes use this smoke screen as a way to protect our ego, roles and job security. Prepare your people for an environment of informational transparency. Communicate the fact that transparency is vital to their roles and will ultimately help them achieve more. Word of caution, this must be a slow and very people-centric transition.

Leadership Belief. The most important ingredient of any transformation is leadership belief. Does the leadership team truly believe in the change? Are they present at the strategy sessions? Do they see the future with a progressiveness mindset? Are they willing to support the demanding needs? One person can make change happen – it takes a team to transform.

There are several other factors involved when you undertake the digital journey. I feel the above mentioned are the pillars that need to be in place for the foundation of a solid transformation. Transformation in work or other facets of life is not something to fear because we all know change is the one thing, we can confidently predict

I can remember some of my toughest jobs throughout my career as a tech. Having worked in remote areas and extreme conditions all over the world, I can appreciate the role of the technician. They are customer facing team members and your front line. They are the TEAM. Wind techs specifically – are in a world of their own and constantly battling the elements in their day to day roles. Although advancements are being made in how technicians execute work, we are behind the times. Technological change is driving the need for a new tech which means leaders need to create a new tech experience. Here, I will discuss what the new tech is and why they need a new tech experience, keeping in mind that experience will drive engagement, retention and culture.

Everything we do outside of work is easy, need to watch something, buy a product or just looking for an answer? Netflix, Amazon and Google have you covered. However, when we walk in the front door of our workplace that all falls apart. Paper work orders, macro heavy excel files on a laptop and searching emails for a drawing or troubleshooting guide. For today’s tech this is frustrating as this type of workflow does not align with their true needs. Over a decade ago, this was not an issue – today it is. The success of a technician today relies heavily on how transparent and accessible information is, modern tools needed to do the job well and knowing that he/she is creating immediate impact on the success of the business.

The new tech experience demands the need for real time access to information and constant feedback in their workflow because that’s how they are “wired”. The “new worker” environment model is a cross functional one demanding the need to communicate freely and swiftly. When you provide a work environment that behaves like their personal environment you maintain a level of thought that is not disrupted by outdated technology and aged workflow processes. Through effective digital strategies you can modernize how your techs work, provide the right tools and empower your team to achieve more.


Let’s face it the job itself is demanding and physically exhausting. Provide your teams with clarity in their roles, support the true need and most importantly provide an unforgettable experience. In the end, everybody wins.