Digital Strategy + Business Strategy
Before going through a digital transformation, you need a digital strategy. DDB helps prepare you by using our industry tested 4 pillars of digital strategy.
For digital transformation, it is important to know the age demographic of your workforce. This helps to answer questions such as, is the distribution of your workforce heavy on the Baby Boomers, a mix of multiple generations or mostly Millennial and Gen Z? It will also provide clarity on whether a transformation would be accepted by all. Whatever you conclude will dictate adoption and roll out strategy.
The outcome of the transformation must align with the vision of your business. Do you have a vision to be the world leader in a particular market place? If yes, does your digital strategy incorporate analytics to support the vision, or are you simply automating actions? Ensure the results support the vision and allow a real time tactical approach to business growth. Capture market share and knock out the competition when there is alignment between the two.
Traditionally, it is easy to hide behind data that is inaccurate, late and foggy. We sometimes use this smoke screen as a way to protect our ego, roles and job security. Prepare your people for an environment of informational transparency. Communicate the fact that transparency is vital to their roles and will ultimately help them achieve more. Word of caution, this must be a slow and very people-centric transition.
The most important ingredient of any transformation is leadership belief. Does the leadership team truly believe in the change? Are they present at the strategy sessions? Do they see the future with a progressiveness mindset? Are they willing to support the demanding needs? One person can make change happen - it takes a team to transform.